Vocab: isuäratav

appetizing

appetizing, yummy, appealing/attractive in terms of appearance, some quality

Building blocks

• isu- - appetite

• -ärata- - from “äratama” (to wake up)

• -v - an adjective-forming ending

Literally the word “isuäratav” can be translated as to “wake up an appetite”. “Isuäratav” conveys a sense of something being tempting, enticing, or stimulating a desire, whether it's related to food, visuals, opportunities, or experiences.

“Isu” is derived from Proto-Finnic iso (desire, lust, appetite) and “ärkama” is derived from another Estonian adjective “erk” (alert) - originally from the Proto-Finnic herkkä.

How to use it:

1. Describing Food:

   • "Reklaamplakatil olev šokolaaditahvel näeb tõeliselt isuäratav välja." (The chocolate bar on the advertising poster looks really appetizing.)

2. Describing appealing/attractive/tempting opportunities:

   • "Leidsin veebilehelt isuäratava hinnaga pakkumise." (I found a temptingly priced offer on the website.)

Keep in mind that “isuäratav” is mostly used for describing food. It’s not very common to use it to describe attractive opportunities.

Examples

Pagar küpsetab iga päev isuäratavaid saiakesi

Literally: “Baker bakes every day appetizing pastires”

Idiomatically: “The baker bakes appetizing pastries every day”

Pagar - Noun - Nominative Sg, "Baker"
küpsetab - Verb - 3P Present Sg, "bakes
iga päev - Adverb - Indeclineable, "every day"
isuäratavaid - Adjective - Partitive Pl, "appetizing"
saiakesi - Noun - Parititive Pl, "pastries"